NICE International originated from the ideas of the Energy4All Foundation and was founded in 2006 by the sustainable energy company Econcern.

NICE is a franchise chain of ICT centers in developing countries. The NICE centers are equipped with solar energy and provide affordable products and services for people at the bottom of the income pyramid (Base of the Pyramid). Service include Internet, different trainings, communication technology, energy saving products, business services and a cinema.

In 2009 NICE Gambia will grow to six sites. The ambition of NICE is to have 250 NICE centers in 10 countries in 2020 to provide the opportunity to about half million people in developing countries to develop their earn their own income. Through the franchise model, local entrepreneurs can build up their own successful business.